We do our best to inspire people towards veganism but are very careful not to push too hard.  We don’t want to frighten people away so we take the gently, gently approach with stories and colourful pictures and poems.

But after watching Cowspiracy in full yesterday I realise there isn’t actually time to do it gently.

If this planet and all its inhabitants have any chance of survival, the entire human population must make the transition to veganism NOW.  And when I say transition I don’t mean gradually, one meat-free day a week.  I mean now.  I mean overnight.  There’s no more time for gently gently.  Everyone needs to know about the urgency; about the crisis we are in.

World leaders and leading charities have shamefully kept quiet about the devastation caused by animal agriculture.  The destruction of the rainforests, the dead zones in the oceans, the pollution of the rivers; the greenhouse gases, land degradation, soil erosion, human starvation, species extinction – all caused by animal agriculture.  They distract people with worrying about CO2; encourage them to drive and fly less and use low-energy light bulbs.  But CO2 is a minor problem compared to the huge huge one caused by animal farming.

Why do you think they keep quiet about that?

It’s not a human’s right to choose to eat meat, eggs and dairy.  No one should be allowed to choose something that is so harmful – so completely devastating – to everyone and everything else.  They made it illegal to smoke inside in public places because second hand smoke is harmful to others.  Animal agriculture is a billion times more harmful, and not just to others in the immediate vicinity.

And it could be stopped.  Without legislation.  Without waiting for the slow machine of politics to get around to it (which it won’t).  It could be stopped by us.  By all of us, ordinary people,  just refusing to buy its products.

Tell the world, tell everyone you know that they can have their cars and their holidays abroad.  They don’t have to cycle anywhere if they don’t want to.  They just need to go vegan.  It’s the only way.  And it needs to happen now.  It isn’t hard.  It’s actually very pleasant.

Watch Cowspiracy (it’s on Netflix and if you don’t subscribe to Netflix you can sign up for a month’s free trial to watch it.)  The trailer’s great but you need to watch the whole thing.  Everyone does.  Please watch it.  Thank you.

Come with us if you want to live.